Adidas: World Cup Facebook Video Experience

While leading the technology team at Isobar, my team built out a digital experience getting US sports fans to follow the World Cup. Adidas used Dwight Howard, Dale Earnhardt Jr, and other athletes to get people excited about Soccer. There was a voting mechanism on the site that presented video answers of the athletes, fans could guess which of the athletes was the biggest soccer fan. There was also a custom video player where people could consume fresh content throughout the campaign. Adidas gained 70,000 new Facebook followers and the campaign had more than 10,000 votes.